I am a visual merchandising expert with over 16 years of experience shaping retail environments for luxury and contemporary brands. As the Director of Visual Merchandising at Club Monaco, I led global corporate visual direction, overseeing store initiatives, window displays, merchandising strategies, and new store openings. I also developed e-commerce visual merchandising strategies to ensure a seamless brand experience across both digital and physical retail spaces.

Following my time at Club Monaco, I founded bbStudioNYC, where I collaborate with a variety of brands such as The Blonds, Gant, Zadig & Voltaire, Rag & Bone, Veronica de Piante, Tory Burch Beauty, Emilia Wickstead, Cinq à Sept, and Le Jean. Through my studio, I bring compelling retail stories to life through styling, art direction, and creative production.

During this period, I also worked with Oak and Fort on a contract basis, where I developed store visual merchandising directives and implemented weekly floor sets and weekend refresh strategies to enhance the in-store experience across U.S. locations.

Currently, I work as a freelance visual merchandiser for Chanel, where I execute brand-aligned visual presentations to elevate the customer experience. I support monthly collection launches and weekly floor updates across NYC and New Jersey boutiques, as well as Bergdorf Goodman, Bloomingdale’s, Saks Fifth Avenue, and Neiman Marcus locations.

With a deep understanding of brand identity, consumer behavior, and storytelling through product presentation, I thrive on elevating in-store experiences and driving engagement. I am highly adaptable, solution-oriented, and passionate about blending creativity with strategic merchandising to maximize impact.

Beyond my professional work, I am passionate about photography, art, and exploring new cuisines and cultures. I thrive on collaboration, maintain a solution-driven mindset, and am always eager to connect with fellow creatives to bring compelling visual narratives to life.