JAYSON VILLAFLOR / BIO

I am a Canadian creative based in NYC with over 16 years of experience in visual merchandising, styling, photography, and art direction. As the Director of Visual Merchandising at Club Monaco, I led global corporate visual direction for several years, overseeing store initiatives, window displays, merchandising strategies, and new store openings. I also played a key role in e-commerce visual merchandising, ensuring seamless brand cohesion across digital and physical spaces. Currently, I work with Chanel as a freelance visual merchandiser.

Through my creative studio, bbStudioNYC, I have collaborated with brands and publications including Chanel, The Blonds, Gant, Zadig & Voltaire, Rag & Bone, Veronica de Piante, Tory Burch Beauty, Emilia Wickstead, Cinq à Sept, Le Jean, Oak and Fort, Cops Doughnuts, Paper Magazine, CAP70402, Twin Magazine, and Rouge Magazine. With offices in NYC, Los Angeles, and Toronto, bbStudioNYC offers full-scale creative services, from visual merchandising and styling to casting, production, and post-production.

Beyond my professional work, I am passionate about photography, art, and exploring new cuisines and cultures. I thrive on collaboration, maintain a solution-oriented mindset, and am always eager to connect with fellow creatives to bring compelling visual narratives to life.

FAQ

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.

  • This is a frequently asked question?

    It all begins with an idea. Maybe you want to launch a business. Maybe you want to turn a hobby into something more. Or maybe you have a creative project to share with the world. Whatever it is, the way you tell your story online can make all the difference.