About

Jayson Villaflor is a Canadian creative with a love for art, photography and visual aesthetics based in nyc. I was born in the Philippines and raised in Toronto, Canada.

I have over 16 years of retail experience from sales associate to director level — being a good leader means knowing the work that comes with the expectation.

Job Scope

Ecommerce Grid Styling

own the studio execution from styling, casting, production and post production

programs used: Capture One, Figma, Salesforce

Online Site Merchandising

plan and merchandise the new arrivals and online shops based on bi-weekly product flips

work with the Art Department on banner and in-grid content

programs used: SFCC, Figma

Art Direction

work with the photographer to direct shots and crops based on the planned online shops and all grid PDP images

programs used: Capture One, Figma, Adobe Creative Suites

Visual Merchandising Director

plan and merchandise monthly corporate directives, collaborated quarterly with Design and Merchandising executives to visualize future collections

programs used: Photoshop, Illustrator, In Design, Excel, Outlook, Powerpoint, WFM

Experiments

I learn best from execution and collaboration. I have a few side projects to execute my creative ideas.

Currently developing:

lifestyle brand to show I can create my own visual aesthetic.

online gallery to create a safe space to connect and share personal art with fellow queer artist.

photo book magazine to explore my nerdy passion for photography, graphic design, and fashion.

I’m always looking for new passionate collaborators and creative connections. Please reach out if you are interested.